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The need for additional space is usually driven by attendee interest in a new, trending gaming topic and vendor response with new products and technologies to help operators exploit these new potential businesses. Please click here to continue without javascript.. Advertising, if done responsibly, is in fact a crucial tool within national gambling regulation as it very effectively supports the channeling of demand for gambling services to licensed offers. Report Abusive Comment Thank you for helping us to improve our forums. Restricted Content You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. ICE is recognized as being the most respected event brand in the gaming space and has all of the necessary credentials and energy to be at the heart of the development of the industry in North America. It is this innovation dynamic that inspired the creative marketing campaign for ICE London spiritofgenius. Tell me how we can improve. I want to hear from you. The growth opportunities for the land-based casino industry is in the development of entertainment related-services and to look into expanding to the online gaming side of the business as more and more European countries are reconsidering their online licensing schemes to tackle those offers currently operating illegally in the respective countries. According to an independent audit of ICE , a total of 33, people attended the event, an 11 percent increase over visitation figures and the seventh straight year of attendance growth. The public has to know that there is a legal, controlled and compliant gaming product out there—advertising is one of the most important instruments to tackle illegal offers. In addition to more space and a new marketing campaign, the tradeshow portion of ICE London will also feature an enhanced Consumer Protection Zone, which was launched to great interest at ICE London , and it has been given a new high-profile home on the show floor. Excerpts from this discussion follow:. In addition to record attendance, the tradeshow side of ICE also boomed—it featured a total of exhibitors from 65 nations occupying 43, square meters of net space and 36 of the 44 halls at ExCeL London. ICE London online slots and table games review. Please tell us why. Indeed, potential interest for ICE London is such that the event has committed to more net floor space at ExCeL London than ever before—45, square meters, or roughly 5 percent more space than last year. He had previously served as editor of the publication from to He had previously worked for IGWB from to , the last three years as editor of the publication.

Winning streaks are a common occurrence in the gaming business, but one that stretches seven years and counting will turn continue reading heads of even the most jaded casino observers.

I am, for example, particularly interested in the practical application best london casino for slots bingo & poker the new technologies that we have heard much about over the past years, such as virtual reality, cashless payment solutions and artificial intelligence.

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Casino currency handling and payment systems trends. If licensed casinos cannot advertise, they are even more at a competitive disadvantage to the illegal offers. Paul is a graduate of Fordham University. The move reflects the importance that Responsible Gambling plays in the culture of all serious operators across all of the gaming verticals. Some good news, casino edition. Is this comment offensive? NIGA exhibitor update. There is a lot of potential in this area and I really look forward to discussing these and other interesting points with industry leaders gathering for the International Casino Conference that we are jointly organizing with Clarion Gaming on February 4. JALDUNG: ICE London is the annual centerpiece for our industry as it offers the chance to find those new products and technologies that are truly innovative and make a real difference to our industry. This year, the number of visitors interested in bingo, street, poker and social gaming more than doubled. This will only exacerbate the problem as illegal gambling providers ignore national measures aim at promoting responsible gambling. Licensed land-based casinos certainly consider this as a growth opportunity. This environment lends itself very well for exchange, long-term visions and concrete collaboration both at the International Casino Conference, ICE VOX and on the show floor. January 23, Recent Articles by Paul Doocey Fast track for casino industry industry coronavirus recovery. A responsible approach to marketing and provision of gambling services is, and should be, within the genes of the licensed land-based casino industry and there needs to be a real understanding of this issue across the industry. Despite occupying an additional hall, density increased year-over-year, with the average number of visitors per stand up 17 percent and the number of visitors per square meter up 12 percent. Half of the audience had an interest in sports betting and two-thirds in the casino business. These visitors hailed from countries; outside of the UK, the largest represented countries at ICE were Malta 1, attendees , Germany 1, , the U. Without this tool, it is only illegal offers that will benefit as they continue to provide their services and advertise for them if the national gambling regulator does not take strong and concerted action. A trend we are seeing in the land-based casino sector is the growing role of non-gaming to provide a wide spectrum of entertainment offers to our customers, both current and future. The genius of ICE London for me is very much connected to the people attending and the conversations [that take place]. The show brings together all relevant actors from regulators to politicians, academia and global thought leaders. Casino Journal logo.